Some important features a website must have.
A business without a website is like a tree without roots. Being the internet face of your business, a website always portrays your products and services in the best possible way. That’s why it is very important to have an efficient website for every business.
Importance of mobile responsive website is a reality since the number of mobile phone users have been increasing day by day. Let’s say if you running an online computer store and if someone searching computer by smartphone, it’s very likely that person may buy computer from you. That’s why your website better be readable on handheld devices. Moreover, website should be responsive to all types of browsers.
USER FRIENDLY NEVIGATION
RELEVANT AND CONSISTANT CONTENT STRUCTURE
The average Internet user skims through the content on a web page instead of reading each and every word from top to down. Users tend to scan through key parts of the page quickly to determine if it is relevant to their needs. It is important to format your content with this in mind. Correct use of headings, sub-headings, paragraphs, bullets or lists help to break up text, making it easy for readers to scan.
ACCESSIBLE TO ALL USERS
A user-friendly website should also be accessible to everyone including blind, disabled or the elderly. These users typically use screen-readers to access the Internet. The 508 website accessibility guidelines highlight simple web design techniques that can be applied to make sure your website can be accessed easily on-screen readers, making your website available to a larger audience.
PERFORMANCE AND SPEED
It is obvious that slow loading speed discourage people to visit website. You may make a nice, beautiful website full of graphics and content but people may not visit your site because of slow speed. That’s why faster loading time is very important factor for web design. Moreover, this is important for SEO. Several factors affect site speed, including server speed, the number of graphics, website traffic, etc. A web designer must make sure to minimize all controllable factors slowing down site speed by using reliable site hosting, proper website code, and optimized graphics.
Security is an important feature of a website, especially If you’re running ecommerce business such as online store. You need to put some effort into securing your site with an SSL certificate. An SSL certificate is a protective measure that encrypts all communication and information between your website and clients. Information includes credit card number, personal information such as date of birth and so on. VeriSign, TrustE, Entrust and GeoTrust are good options to explore. Even if you are not running ecommerce business still you have to use SSL certificate because hackers and cybercriminals always try to steal personal information of your clients from your website and use that information on purpose.
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